In perusing the New York Times today, she came upon this article, on New York City's "struggle" against sugary drinks.
New York State has shelved the idea of a tax on sugary sodas and juice drinks. But New York City’s public health officials opened a new front in their struggle against high-calorie beverages on Monday, unveiling an ad campaign that depicts globs of human fat gushing from a soda bottle.
Poodle Bitch has little interest in "high-calorie" beverages (she drinks water exclusively), but she must admit she's intrigued by the "globs of human fat."
She watches enough Food Network to know that fat is flavor. If Poodle Bitch were a NYC dog, and rode the subways every day with a photo of delicious fat staring her in the face, she might not be able to resist the urge to take a bite of the human seated beside her.
Fat is flavor.
Of course, Poodle Bitch wonders just how much this cheerful reminder that food has calories cost the taxpayers of New York?
The ad — which cost about $277,000 to develop over three fiscal years, including money for creative work and focus groups — will run in 1,500 subway cars for three months. (The $90,000 cost of the subway advertisement comes through a private donor, the Fund for Public Health in New York.)
Once again, Poodle Bitch is happy she does not live in the hustling, bustling New York City. $277,000, especially in this particular economic climate, seems a bit excessive to her, even if it did go toward the creation of a mouth-watering fat image. But, at least the taxpayers aren't paying for the cost of advertising on subways- that $90,000 is coming from some "private donor."
Cigarettes have been shown to cause cancer. People still smoke. Lots of people still smoke. Because they like it. Poodle Bitch doesn't understand why it is that some group believes that showing people a mouth-watering image of flavorful fat is somehow supposed to convince people to give up something they enjoy, when you cannot even convince people to give up smoking to prevent cancer.
She also wonders why those residents who do not drink "high calorie" drinks must be subjected to an image they might find distasteful each time they ride the subway.
2 comments:
I am starting to believe that the people who put out the new york times live in a special enclave of happiness and plenty. I don't live in new york city, so I could be wrong, but I was under the impression the average person there might have more problems that fretting over some people not drinking quite enough water or trying to find the perfect lullaby to put their new puppy down for a nap. if I am wrong about this, please let me know so I can relocate immediately.
Poodle Bitch seems to recall reading recently that in order to live a "middle class" lifestyle in New York City, an annual income of at least $100,000 is required. That is likely to alter one's perspective somewhat.
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